Grandstand seating for the Rose Parade is available through Sharp Seating Company, (626) 795-4171, from the second week in February through December 31. Gilbert Higbee, (626) 793-5385, has tickets available after September 1. All sell their tickets at face value. Every person, regardless of age, must have a ticket to sit in the grandstands.
Curbside viewing is also welcome on a first-come, first-served basis. Pasadena city ordinance allows the occupancy of curbside space along the Parade route beginning at noon on December 31. The Pasadena Police Department has hints and rules for curbside viewers. For information call (626) 405-4621 or write to Pasadena Police Department, Special Event Planning, 207 North Garfield Avenue, Pasadena, CA 91101.